Marketing Rationales For Investment Projects
Preinvestment research is intended for the subsequent formation of the successful concept of the business project and to initial parameters of business model corresponding to it.
Preinvestment research has the most applied character as on its basis business accepts decisions about value of time, cost and quantitative parameters of projected business on which all financial and economic calculations of business plan will be based.
During preinvestment research analytists reveal market avarage business indicators, compare them with the most successful analogous enterprises, estimate degree of influence of a surrounding business environment and a tendency of its changes.
The special attention it is usually given to the analysis of quality, structure, volumes and forecasts of a consumer demand and its elasticity, as to a primary factor of formation of sales policy, price policy and strategy of advancement of production / services of projected business.
For an estimation of volumes of starting investments Company makes researches of suppliers and the prices on fixed assets, allowing documentation, creation of objects of business infrastructure. For an estimation of volumes of investments into circulating assets Company experts study project suppliers and prices for raw materials, services and accessories, regular personnel need and etc.
Ready researches made under the initiative of Growth Technology Company, are resulted in section "Marketing researches for sale".
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