Schools of foreign languages in Moscow-2014. Research for sale

Amount, potential, tendencies of market development of paid education. Competition

Schools of foreign languages in Moscow-2014. Research for sale
  • Volume: 180 pages, including 94 diagrams, 35 tables, 12 drawings and 11 appendices
  • Date: 31.03.2014
  • Format: Pdf, by e-mail, in Russian
  • Price: 1100 euros
  • Date of receipt: 1 working day after payment
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Research aims

  • To estimate the capacity of new projects  organization of language schools and courses in the Moscow region, from the point of view of services in foreign languages' teaching supply-demand balance, and also the market competition.

Objects of research

  • Target audiences and the consumer demand on services of language schools,
  • Features of language schools' offers on the range of services, training programs, the prices,
  • Leading players and the competition in the market of language schools.

Research geography

  • Moscow (in detail),
  • Russia as a whole (overview).

Research period

  • 2008 – 2014, March.

Research methods

The classical content analysis of open sources, selective questioning of schools and courses, and poll of students and schools of foreign languages in Moscow.

Previous waves of market research business of teaching foreign languages in private schools in Moscow and Russia as a whole, was carried out by analysts' growth technology in the fall of 2011.

Market research business schools and language courses in Moscow will be useful:

  • To initiators of new projects of language schools in Russia, Moscow and the Moscow region for a choice of actual concepts and development of competitive project strategy,
  • To operating language schools for an assessment of a competitive situation in the market and determinations of the perspective directions of development,
  • To potential investors and creditor banks of the declared projects of foreign languages schools for prospects assessment and commercial feasibility of offered projects from the point of view of market potential.

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Report contents

 Information about the research

1 . Overview of the capital market of foreign languages and directions of its development

2 . Formats of language schools in Moscow and Moscow region

2.1 . Traditional (classical) school

2.2 . Corporate schools

2.3 . Author's schools

2.4 . Club format

2.5 . Distance training

2.6 . Training center

2.7 . Network format

2.8 . Number of branches at traditional and network schools

3 . Target audience of language schools

3.1 . Key characteristics of target audience

3.2 . Results of field poll of language schools' target audience

3.3 . Tendencies in behavior and requests of target audience

4 . Languages, courses and formats of occupations

4.1 . Popularity of languages at Moscow schools

4.2 . Programs and courses

4.3 . Formats of occupations

4.4 . Additional services of language schools

5 . Personnel issue. Teachers of foreign languages' schools and courses

5.1 . Qualification and professional evaluation

5.2 . Preparation and retraining of teachers

5.3 . Native speaker or Russian-speaking teacher

5.4 . Salary

5.5 . Staff and combining jobs

5.6 . Recruiting of teachers

6 . Prices and courses of the Moscow foreign languages' schools

6.1 . Price policy of language schools in 2014

6.2 . Average market prices of courses and programs

6.3 . Price performance in 5 years

7 . Reservoir and market potential in the Moscow region

7.1 . Technique of calculations

7.2 . Number of listeners in Moscow

7.3 . Current market size in terms of money

7.4 . Main players and structure of the Moscow market

7.5 . Dynamics of the market for the last 6 years

7.6 . Share of the capital region in the Russian market

7.7 . Settlement market potential

7.8 . Forecasts of development of the capital market

8 . The perspective directions of market development in Moscow for the next 3 years

8.1 . General tendencies of the market of language services in Moscow

8.2 . Distance training

8.3 . Corporate training

8.4 . Specialization courses and programs

8.5 . Russian as foreign for labor migrants

8.6 . Franchizes

8.7 . Automation, optimization, controllability

9 . Structure of investments, expenses and income of language school

9.1 . Investments into school's opening

9.2 . Expense structure

9.3 . Structure of the income

10 . Business profiles of 43 language schools and courses in Moscow

10.1 . Language Link

10.2 . BKC-IN (VKS-International House)

10.3 . English First (EF)

10.4 . ELC - English Lingua Centre

10.5 . Center of foreign languages "YES"

10.6 . Courses of foreign languages "English-Natali"

10.7 . Alibra School

10.8 . Speak up

10.9 . Courses at Moscow institute of linguistics

10.10 . BIG BEN

10.11 . Windsor

10.12 . Courses of foreign languages "Divelang"

10.13 . Anchor Training

10.14 . Smart Line

10.15 . Denis' School

10.16 . ABC English

10.17 . English Unlimited

10.18 . МастерКласс

10.19 . LINGUA HAUS

10.20 . Speak English? - Canadian school of English

10.21 . EnglishProfi

10.22 . Wall Street English

10.23 . Skill Set

10.24 . ESL - English as a Second Language

10.25 . English from British (AAA)

10.26 . Scandinavian school of foreign languages

10.27 . goFLUENT

10.28 . Courses MosInYaz

10.29 . Fast English

10.30 . Center of foreign languages' learning of KREF

10.31 . Shekhter's author's school

10.32 . Tom's House

10.33 . ITEC - courses of foreign languages

10.34 . Linguistic center Piccadilly

10.35 . School of Kitaygorodskoy (Scientific and Educational Center)

10.36 . Lingva. Ru

10.37 . YES'N'YOU

10.38 . Freedom of expression

10.39 . Vokey

10.40 . Lingvobusiness

10.41 . Languagelab

10.42 . LinguaLeo

10.43 . Easy Language

11 . Appendices

11.1 . Legal framework of opening and work of foreign languages' school (courses). Licensing, documents

11.2 . Slogans and mottos of foreign languages' schools in the Russian Federation

11.3 . Amount of paid services in an education system in territorial subjects of the Russian Federation by data of Rosstat, million rubles

11.4 . The annual average prices on courses of foreign languages in Russia in 5 years (by data of Rosstat)

11.5 . Basic economic indicators of language school  project on system of the franchisee from SkillSet

11.6 . Suppliers of IT decisions and CRM systems for educational projects in the Russian Federation

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