Segmentation of target audience of consumers of foreign languages schools and coursesservices - 2010
Segmentation of target audience of consumers of foreign languages schools and coursesservices - 2010. Research for sale
The purpose of this study is to allocate specific consumer segments among the potential and actual students of language schools to obtain a clear picture of the prospects, "the pros and cons" of each group in terms of projected services business of teaching foreign languages.
This study will be useful to investors and organizers of educational projects in the field of foreign languages.
In 2011, the Growth Technology Company has produced a report on the results of the study "The commercial schools and language courses in Moscow-2011. "
Contents of the report, "Segmenting the target audience of commercial schools and language courses"
1. The goal, objectives and methods
2. A brief overview of the consumer market of schools and language courses inMoscow
The target audience of foreign language schools
The main incentives for foreign language study
The popularity of languages
Offer language programs Moscow schools and courses
Kinds of offers traditional and special programs
The level of knowledge
In form of training
By type of
Offer additional services and programs
3. Characteristics of the main target groups of consumers of schools and language courses in Moscow
Children (3 to 12 years)
Adolescents (13 to 18 years)
Young professionals and graduate students
Leaders and Entrepreneurs
VIP - Individuals
4. Pricing policies of schools and language courses in Moscow