Analysis of demand elasticity and consumer preferences
Value of consumers research increases with growth of market competition. Except services and production of state monopolies and raw companies, today in Russia there are actually no markets, which could be assigned to the producers' markets without the need of consumer preferences accounting.
Consumers opinion about offered or projected goods / service has an influence on sales level and gain.
Leading world corporations are permanent forced to improve and change their production on the basis of the most careful researches of consumer preferences, fashions, way of life, mentality, financial possibilities. These changes allow them to keep sales volumes at planned level and due in time to enter the new actual goods or services.
Researches of clients and buyers loyalty, revealing of obvious and latent negative to production or service of its granting are also consumers researches which help business to correct of lacks and restoration "reputation" of the business in the opinion of consumers.
The concept of consumers research they often join studying of channels of advertizing and marketing influence on the buyers, making the decision on production/service acquisition. Results of such research become a basis for formation of an effective advertizing policy.
Quantitative results received during marketing researches and reflecting market realities, are used as the initial data for a settlement part of business plans and business projects.
For gathering, processing and analysing of market information, Growth Technology Company analytists use field researches, internal and on-line polls, expert interviews, the content-analysis.
Each custom-made research begins with Technical project for this research in which company experts accurately fixed ey research parameters, suc as purposes of reception of necessary marketing information, problems which will be solved during the research, applied methods of researches and project geography, the detailed maintenance of the analytical report and others.
Odered marketing researches will help you to solve specific targets for projected business, taking into account all regional and other current features, important for customers. Preinvestment marketing researches are spent for the purpose of gathering of the actual quantitative information for the business project.
Ready researches made under the initiative of Growth Technology Company, are resulted in section "Marketing researches for sale".
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