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Results of trade audits in network shops of the country
In 2016 the volume of fruit and berries production in Russia is forecasted 7% higher than the yield of the previous year. At the same time the consumption of fresh fruits by our compatriots has a clear downward trend.
According to «Growth Technology» analysts, per capita consumption of fresh fruit and berries fell by 19% for the last 3 years in Russia. During 2016 every Russian ate of 52 kg of fruits and berries of all kinds on average, while in 2013 - 2014 per capita consumption reached 64 kg
These volumes include fruits bought in shops and markets, as well as grown in private farms. What is important, private production prevails in many fruit segments and accounts for 68% of all kinds of fruit production. The mass migration of the rural population and urbanization of the country contributes to the reduction of fruit production by private farms.
Domestic industrial producers show significant production volumes: they have a share of 37% in the structure of national gross yield in the segment of pome fruit, which include apples and pears.
You can read more about the features of the Russian market of fresh fruit in the study "Market of fresh apples and pears of Russia – 2016. Facts and figures. Slide Statistics" prepared by «Growth Technology» in December, 2016.
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