07.04.2020
Imports of sweet peppers to Siberia are growing rapidly

In 2019, the Irkutsk region received 7.6 thousand tons of pepper from abroad


17.03.2020
Gross harvest in protected ground exceeded 1.3 million tons of vegetables and greenery in 2019

Yields at Russian greenhouse plants have increased 2.4 times in the last 20 years


15.02.2020
The coronovirus revealed the absolute dependence of the Far East on imports of fresh vegetables and greenery

Far Eastern grosseries filled with Chinese imports at least 10 months of the year are 90% - 95%


23.01.2020
Russian Agracultural Bank became the main creditor of vegetable growing in protected soil

Thanks to this bank, 14 greenhouse projects were launched for a total of 51.2 billion rubles in loans in 2019


04.09.2019
Greenhouse industry - the trend for consolidation is increasing.

Production consolidation and centralization of management and sales leads to scaling up of successful business


Volume of Market and Its Potential

Marketing researches of market volumes and its potential are analytical researches. They can include content-analysis, field polls, expert interviews, however the main part of such research is the multiple-factor analytics and the look-ahead calculations of the expert which are based on its business experience in investigated sphere, knowledge of the latent features of branch, presence of own operating methods and expert technologies of calculations.

 

Market potential calculation, including potentials of its specialized segments, shows you perspectivity of investment in development of an interesting direction of business. For more correct volume  estimation the complex analysis of activity of direct and latent competitors, and also their plans for development is required.

 

It is reasonable to combine research of market volumes and potential with consumers analysis which will give the additional initial data about possible change of demand both in quantitative, and in qualitative expression. Research of consumers is important and from the point of view of features of their perception of projected business production/services, advertizing and marketing communications influence on them.

 

Recommendations for research customer on the optimum volume of output and its structure, sale channels and advancements, focusing on separate segments of the market should become the main result of research of market volume and its potential.

 

Quantitative results received during marketing researches and reflecting market realities, are used as the initial data for a settlement part of business plans and business projects. 

 

Each custom-made research begins with Technical project for this research in which company experts accurately fixed ey research parameters, suc as purposes of reception of necessary marketing information, problems which will be solved during the research, applied methods of researches and project geography, the detailed maintenance of the analytical report and others.

 

Ready researches made under the initiative of Growth Technology Company, are resulted in section "Marketing researches for sale".


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