Champignons and oyster mushroom: features of the supply and demand in Moscow and Moscow area

Results of field surveys of trade retail and consumers behavior in a cultivated mushrooms segment

Volume of the Work:

37 pages, including 35 charts and 1 table

Price:

1000 euros

Date of Receipt:

Оrder by Mail:

Оrder by Phone:

2 working days after the payment

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Moscow and Moscow area are the largest regions of Russia on consumption of the cultivated mushrooms as in the fresh, and in processed type.

 

At the beginning of 2017 "Growth Technology" company conducted surveys of target audience of fresh cultivated mushrooms consumers in the Moscow region. Clarification of consumer features behavior in case of the fresh mushrooms choice and purchase, consumer preferences by grades and types of mushroom production, identification of trust criteria and the factors promoting a growth in volumes and frequencies of purchases became the main polls task.

 

During the same period trade audit of the leading product networks of Moscow and area in a segment of mushrooms and mushroom production was booked. The analysis of fresh and processed mushrooms sales proposition in product retail of the capital region from the point of view of an assortment, quality, the price, packaging, an origin of mushrooms became a task of audit. And also allocation of the prime commodity manufacturers of the champignons and an oyster mushroom delivering the production to Moscow and area and their shares in the sales retail proposition was estimated.

 

The report on results of the conducted field surveys helps to gain general idea about the current supply-demand balance on the fresh and processed champignons, an oyster mushroom, a shiitaka, other mushrooms in Moscow and Moscow area, and potential of the mushroom market from the point of view of the commodity production organization of the cultivated mushrooms for implementation in the capital region.

 

The report includes 37 pages, including 35 charts and 1 table. It is possible to look at a demo-version of work here.

 

Charts:

 

1. Dynamics of the fresh cultivated mushrooms market size in Russia, tons
2. Dynamics of average per capita consumption of the fresh cultivated mushrooms in Russia, kg per year
3. Structure of mushroom production consumption in the Russian Federation (in kind), %
4. Structure of the interviewed target audience on age, %
5. Structure of the interviewed target audience according to the social status, %
6. Structure of the interviewed target audience according to the income in a family (on the family member in a month), %
7. Structure of the interviewed target audience on a regularity of the cultivated mushrooms purchase
8. The share of the interviewed target audience which doesn't buy the cultivated mushrooms, on age
9. The share of the interviewed target audience which doesn't buy the cultivated mushrooms according to the income, %
10. Range of fresh mushrooms purchases, %
11. Structure of cultivated mushrooms typical purchase in kind in the Moscow region, %
12. Place of mushrooms typical purchase by Muscovites and residents of the Moscow area, %
13. The main criteria of the mushrooms choice called by buyers of Moscow and area, %
14. Consumer preferences of mushrooms by origin, %
15. Consumer preferences on packaging of fresh mushrooms, %
16. The importing countries of mushrooms which are most often found in retail of Moscow and area
17. The domestic manufacturers of mushrooms, most often seen in retail in Moscow and Moscow area, %
18. Consumer preferences on the weight of fresh mushrooms packaging, %
19. Consumer preferences for the processed mushrooms, %
20. Criteria's importance for increase in demand for fresh mushrooms according to consumers, %
21. Criteria's importance for increase in demand for the refrigerated mushrooms according to consumers
22. Criteria's importance for increase in demand for tinned mushrooms according to consumers, %
23. An assortment structure of the mushrooms offer in retail of the Moscow region, January, 2017, %
24. Average quantity of line items of fresh mushrooms in network shops of Moscow, January, 2017.
25. The range of sales proposition of fresh champignons in retail of Moscow and area in January, 2017, %
26. Quantity of line items of fresh mushrooms in the Moscow retail in January, 2017.
27. An origin of mushroom production in retail of Moscow and area, January, 2017
28. An origin of mushrooms and mushroom production in retail of Moscow and area, January, 2017, %
29. A package structure of fresh mushrooms in retail of Moscow and area in January, 2017, %
30. Average prices on the fresh cultivated mushrooms in retail of the Moscow region, rub/kg
31. Average prices on the cultivated mushrooms depending on a type, grades and packagings in retail, rub/kg
32. Share of the Russian producers of fresh champignons in retail of Moscow and area, %
33. Average prices of the Russian producers of fresh champignons in retail of Moscow and area in January, 2017, rubles/kg
34. A share of the Russian producers of oyster mushrooms in retail of Moscow and area in January, 2017, %
35. Average prices of the Russian producers of fresh oyster mushrooms in retail of Moscow and area in January, 2017, rubles/kg

 

Tables:

 

36. The average (settlement) prices on fresh mushrooms in a network retail of the Moscow region in January, 2017 (rubles for a kg)


Contents:

 

 

 

Information on a research  

 
1 Introduction. Brief summary of the mushroom market in Russia 5
2 The analysis of key consumer segments of the mushroom market (the characteristic, the consumption amounts, major factors influencing a segment) 8
2.1. Main characteristics of target selection 9
2.2. The characteristic range, structure and the place of purchases of the nonseasonal cultivated mushrooms in Moscow and area 13
2.3. Main criteria of the consumers' choice and preference 15
2.4. Preferences by production origin 17
2.5. Consumer preferences by types and amount of the cultivated mushrooms for the consumption 18
2.6. The criteria influencing on the increase in the consumer demand on fresh and the processed mushrooms 19
2.7 The revealed consumer tendencies 21
3. The offer of the fresh cultivated mushrooms in network retail of Moscow and the Moscow region 23
3.1. Assortment 25
3.2. Origin 28
3.3. Packaging 29
3.4. Prices 30
3.5. The Russian mushroom greenhouses – suppliers of the fresh cultivated mushrooms in network retail of Moscow and Moscow area 33
  Information on "Growth Technology" company 37

 


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