Champignons and oyster mushroom: features of the supply and demand in Moscow and Moscow area

Results of field surveys of trade retail and consumers behavior in a cultivated mushrooms segment

Volume of the Work:

37 pages, including 35 charts and 1 table

Price:

1 000 euros

Date of Receipt:

Оrder by Mail:

Оrder by Phone:

2 working days after the payment

tex.rost@gmail.com | info@t-rost.com

+7 (499) 390-80-62

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Moscow and Moscow area are the largest regions of Russia on consumption of the cultivated mushrooms as in the fresh, and in processed type.

 

At the beginning of 2017 "Growth Technology" company conducted surveys of target audience of fresh cultivated mushrooms consumers in the Moscow region. Clarification of consumer features behavior in case of the fresh mushrooms choice and purchase, consumer preferences by grades and types of mushroom production, identification of trust criteria and the factors promoting a growth in volumes and frequencies of purchases became the main polls task.

 

During the same period trade audit of the leading product networks of Moscow and area in a segment of mushrooms and mushroom production was booked. The analysis of fresh and processed mushrooms sales proposition in product retail of the capital region from the point of view of an assortment, quality, the price, packaging, an origin of mushrooms became a task of audit. And also allocation of the prime commodity manufacturers of the champignons and an oyster mushroom delivering the production to Moscow and area and their shares in the sales retail proposition was estimated.

 

The report on results of the conducted field surveys helps to gain general idea about the current supply-demand balance on the fresh and processed champignons, an oyster mushroom, a shiitaka, other mushrooms in Moscow and Moscow area, and potential of the mushroom market from the point of view of the commodity production organization of the cultivated mushrooms for implementation in the capital region.

 

The report includes 37 pages, including 35 charts and 1 table. It is possible to look at a demo-version of work here.

 

Charts:

 

1. Dynamics of fresh cultivated mushrooms market size in Russia, tons
2. Dynamics of average per capita consumption of fresh cultivated mushrooms in Russia, kg per year
3. Structure of mushroom production consumption in Russia (in kind), %
4. Structure of the interviewed target audience on age, %
5. Structure of the interviewed target audience according to the social status, %
6. Structure of the interviewed target audience according to the family income (on the family member per month), %

7. Structure of the interviewed target audience on a regularity of the cultivated mushrooms purchase

8. The share of the interviewed target audience who doesn't buy the cultivated mushrooms, on age
9. The share of the interviewed target audience which doesn't buy the cultivated mushrooms according to the income, %
10. Assortment of fresh mushrooms purchases, %
11. Structure of typical cultivated mushroom purchase in the Moscow region (in kind ), %
12. Place of  typical mushrooms purchase by Muscovites and residents of Moscow area, %
13. The main selection criterias of mushrooms (called by buyers of Moscow and area), %

14. Consumer preferences of mushrooms by origin, %
15. Consumer preferences on packaging of fresh mushrooms, %
16. The most frequently met importing countries of mushrooms in Moscow region retail, %
17. The most frequently met Russian mushroom producers in Moscow region retail, %
18. Consumer preferences on the weight of fresh mushrooms packaging, %
19. Consumer preferences for the processed mushrooms, %
20. The importance of the criteria for increasing the demand for fresh mushrooms according to consumers, %
21. The importance of the criteria for increasing the demand for frozen mushrooms according to consumers, %
22. The importance of the criteria for increasing the demand for canned mushrooms according to consumers, %
23. Assortment structure of mushrooms offer in Moscow region retail, January, 2017, %
24. The average number of positions of fresh mushrooms in Moscow region chain stores, January, 2017
25. Assortment of sales proposition of fresh champignons in Moscow region retail in January, 2017, %
26. Quantity of positions of fresh mushrooms in Moscow region retail in January, 2017.
27. Origin of mushroom production in Moscow region retail, January, 2017
28. Origin of mushrooms and mushroom production in retail of Moscow region retail, January, 2017, %
29. Share of packaged fresh mushrooms in Moscow region retail in January, 2017, %
30. Average prices of the fresh cultivated mushrooms in Moscow region retail, rub/kg
31. Average prices of fresh cultivated mushrooms, depending on the type, variety and packagings in retail, rub/kg
32. Shares of Russian producers of fresh champignons in the domestic offer in Moscow region retail, %
33. Average prices of fresh champignons of Russian producers in Moscow region retail in January 2017, rubles / kg
34. Shares of Russian producers of fresh oyster mushrooms in the domestic offer in Moscow region retail, %
35. Average prices of fresh oyster mushrooms of Russian producers in Moscow region retail in January 2017,
rubles / kg

 

Tables:

 

36. The average (calculated) prices of fresh mushrooms in Moscow region chain retail in January, 2017 (rubles for kg)


Contents:

 

 

 

Information about a research

 
1 Introduction. Brief summary of the mushroom market in Russia 5
2 Analysis of key consumer segments of mushroom market (characteristic, consumption volumes, major influencing factors) 8
2.1. Main characteristics of target selection 9
2.2. Characteristic assortment, structure and place of purchases of the nonseasonal cultivated mushrooms in Moscow and area 13
2.3. Main criteria of the consumers' choice and preference 15
2.4. Preferences by origin of fresh mushroom production 17
2.5. Consumer preferences by types and consumption of cultivated mushrooms 18
2.6. Criteria for increasing consumer demand for fresh and processed mushrooms 19
2.7 Identified consumer trends 21
3. Offer of fresh cultivated mushrooms in Moscow region chain retail 23
3.1. Assortment 25
3.2. Origin of mushrooms 28
3.3. Packaging 29
3.4. Price 30
3.5. Russian mushroom farms – suppliers of fresh cultivated mushrooms in retail chains of Moscow region 33
  Information about "Growth Technology" executing company 37

 


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