Segmentation of target audience of consumers of foreign languages schools and coursesservices - 2010

Segmentation of target audience of consumers of foreign languages schools and coursesservices - 2010. Research for sale

Volume of the Work:

27 pages, including 12 diagrams and 1 table

Price:

175 euros

Date of Receipt:

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Оrder by Phone:

1 working day after payment

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26.04.2016
Nearly a quarter of capital language schools and rates have a network format

More than 60% of foreign language schools and rates practice a communicative technique of teaching in Moscow


02.06.2014
Annually in Moscow and area about 30-40 new language schools open

Annually in Moscow and area about 30-40 new language schools open


07.06.2012
For the last 3 years the Moscow market of training to foreign languages grew almost on 1/3

Moscow market of foreign languages grew almost on 30% for the last 3 years


15.04.2012
In Moscow and area opens till 30-40 language schools in a year

The locomotive of development of the market of foreign languages schools is the growing consumer demand


09.02.2012
Language schools in Russia should reduce teachers-expat

Language schools in Russia should reduce teachers-expat because of new Law


05.02.2012
One million on advertizing and promotion

One million on advertizing and promotion for language schools and courses in Russia


19.11.2011
Among listeners of language schools there are most of all 20-35 years old people

The most mass is the consumer segment of language schools and courses among clerks and office employees at the age from 20 till 35 years


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Демо-версия

The purpose of this study is to allocate specific consumer segments among the potential and actual students of language schools to obtain a clear picture of the prospects, "the pros and cons" of each group in terms of projected services business of teaching foreign languages.

This study will be useful to investors and organizers of educational projects in the field of foreign languages.

In 2011, the Growth Technology Company has produced a report on the results of the study "The commercial schools and language courses in Moscow-2011. "


Contents of the report, "Segmenting the target audience of commercial schools and language courses"

1. The goal, objectives and methods

2. A brief overview of the consumer market of schools and language courses inMoscow

The target audience of foreign language schools

The main incentives for foreign language study

The popularity of languages

Offer language programs Moscow schools and courses

Kinds of offers traditional and special programs

  • The level of knowledge

  • By Age

  • Specialization

  • In form of training

  • By type of

Offer additional services and programs

3. Characteristics of the main target groups of consumers of schools and language courses in Moscow

  • Children (3 to 12 years)

  • Adolescents (13 to 18 years)

  • Young professionals and graduate students

  • Adult professionals

  • Leaders and Entrepreneurs

  • Corporate clients

  • VIP - Individuals

4. Pricing policies of schools and language courses in Moscow


OTHER WORKS ON THEME

Market of commercial schools and courses of foreign languages in Moscow - 2011

Market of commercial schools and courses of foreign languages in Moscow - 2011. Research for sale

Market of commercial learning of foreign languages in Russia - 2008

Analysis and prospects of commercial learning of foreign languages market in Russia - 2008. Research for sale

Schools of foreign languages in Moscow-2014. Research for sale

The market of foreign languages schools and courses in Moscow-2014. Research for sale

Segmentation of target audience of consumers of foreign languages schools and coursesservices - 2010

Segmentation of target audience of consumers of foreign languages schools and coursesservices - 2008. Research for sale

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