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223 pages, including 124 diagrams, 37 tables and 5 appendices
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More than 60% of foreign language schools and rates practice a communicative technique of teaching in Moscow02.06.2014 Annually in Moscow and area about 30-40 new language schools open
Annually in Moscow and area about 30-40 new language schools open07.06.2012 For the last 3 years the Moscow market of training to foreign languages grew almost on 1/3
Moscow market of foreign languages grew almost on 30% for the last 3 years15.04.2012 In Moscow and area opens till 30-40 language schools in a year
The locomotive of development of the market of foreign languages schools is the growing consumer demand09.02.2012 Language schools in Russia should reduce teachers-expat
Language schools in Russia should reduce teachers-expat because of new Law05.02.2012 One million on advertizing and promotion
One million on advertizing and promotion for language schools and courses in Russia19.11.2011 Among listeners of language schools there are most of all 20-35 years old people
The most mass is the consumer segment of language schools and courses among clerks and office employees at the age from 20 till 35 years
The aim of the marketing research is to obtain factual information concerning the state of the commercial market for foreign languages in Russia, comparing the range and value proposition, demand forecasting and market capacity in the regions, as well as determining the dynamics and trends of school and foreign language courses, as the type of business .
The study was reviewed and analyzed information on a total of 100 schools, courses and foreign language centers, recruitment and training of students in 2008.
In the course of the study have been solved the problem:
Calculated the potential capacity of Russian market of commercial learning foreign languages by region,
Forecasted growth dynamics of the market by value and volume of potential listeners,
Determined by the market structure of commercial language learning in terms of formats of successful schools, the representation of language courses, the types of programs, range of services, the number proposed for the study of languages;
The characteristic and distinctive range of courses and programs of commercial language schools;
The calculation of the average market price offers services to organize the study of foreign languages at the kinds of programs and courses in different regions of the Russian Federation;
A comparison of the dynamics of change in price level proposal for six months, from March to October 2008;
The most effective channels to promote services to schools and courses;
Identified the largest and most well-known international network of school, which opened its representative office in Russia
Determined the most successful inter-regional domestic network of schools and language courses,
Identify the most known and proven institutions of Foreign Languages in Moscow and its suburbs;
Revealed the most characteristic offers language schools in St. Petersburg, Nizhny Novgorod, Orel, Yekaterinburg, Chelyabinsk, Samara, Ufa, Kazan and other Russian regions;
Composed of business profiles 49 schools and language courses;
The tendencies and directions of the commercial market for foreign languages in Moscow, Russia.
This study may be helpful:
managers running schools and courses to assess their position in the competitive environment, optimizing the economic activities and improve financial results;
language schools marketers to develop a system of promotion services institutions, tariff policy and product range, target segmentation of potential listeners;
potential investors as a guide for selecting investment targets and drawing up strategic and tactical plans.
In 2011, the Growth Technology Company has produced a report on the results of the study "The commercial schools and language courses in Moscow."
OTHER WORKS ON THEME
Market of commercial schools and courses of foreign languages in Moscow - 2011
Market of commercial schools and courses of foreign languages in Moscow - 2011. Research for sale
Market of commercial learning of foreign languages in Russia - 2008
Analysis and prospects of commercial learning of foreign languages market in Russia - 2008. Research for sale
Segmentation of target audience of consumers of foreign languages schools and coursesservices - 2010
Segmentation of target audience of consumers of foreign languages schools and coursesservices - 2008. Research for sale
Schools of foreign languages in Moscow-2014. Research for sale
The market of foreign languages schools and courses in Moscow-2014. Research for sale
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