Market of paid fishing in recreational reservoirs of Russia. Preinvestment research of business

Market analysis of paid fishing in restocking reservoirs in Russia - 2009

Volume of the Work:

151 pages, including 35 tables, 33 diagrams, 7 appendices

Price:

720 euros

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Research "Paid fishing market in recreational reservoirs of Russia on an example of Moscow region" represents preinvestment research of business. The research will be interesting for potential investors and the businessmen considering variants of a favourable investment in perspective business, and also paid fishing market players for definition of successful system of pricing on services, an estimation of market competition and comparison of advantages and weaknesses of competitors.

Purpose of carrying out of the given marketing research is to obtain actual information, concerning conditions of paid recreational fishing market in Moscow region from the point of view of potential and prospects of development of the branch, its competitiveness and investment appeal.

In the course of the study the following tasks have been solved:

  • Development featuresof recreational fishery in Russia as a whole and Moscow region in particular within last 10 years are described,,

  • Analyzed the current state of recreational fishing industry in the Russian Federation and Moscow region,

  • Potential capacity of Russian and Moscow market of  paid recreational fishing services is calculated and tendencies of its growth are predicted,

  • Basic criteria and key parameters of success of paid fishing business are defined, 

  • Basic specific risks of recreational fishing business and way of their overcoming are described, 

  • Basic formats of paid fishing enterprise , successfully working in Russian Federation and Moscow region are described, 

  • structure of investments and current expenses of paid fishing enterprises  is formulated, 

  • the most popular breeds of fish for paid fishing recreational reservoirs are defined, 

  • business profiles of 35 largest and most known places of paid recreational fishing in Moscow region are made and dynamics of their development is shown, 

  • from the point of view of competitiveness increase analysis of pricing systems on services and products offered in places of recreational fishing of Moscow region  is carried out,

  • prospects ofpaid recreational fishing  business of  in Moscow region are predicted and basic tendencies of its development from the point of view of expediency of potential investments are defined.

For reception of the detailed marketing and economic information, concerning concrete market conditions in interesting region, taking into account a format of the enterprise and features of paid fishing services, the Growth Technology company: 

  • carrying out of applied branch researches by individual order,

  • working out of the business plan of the enterprise for granting of paid fishing on a recreational reservoir services  for credit reception in bank or attraction of investor,

  • working out of the marketing concept of paid fishing taking into account an available reservoir, 

  • working out effective advertizing and PR-promotion of paid fishing services,

  • working out competitive pricing system for paid fishing services,

  • implementing  of system of management account at the enterprise, 

  • evaluating investment risks of the project and suggestions for their reduction.


Contents of report "Paid fishing market in Russia on an example of Moscow region"

1.

Introduction

5

1.1.

General information

5

1.2.

Research purpose and tasks

6

1.3.

Type of research, sources of and ways of processing information

7

1.4.

Research period

7

1.5.

Research geography

7

1.6.

Objects of the research

8

1.7.

Accepted assumptions

8

2.

Fishing on paid reservoirs abroad

9

3.

Paid fishing in Russia

13

3.1.

History of development of recreational fishery in the Russian Federation

13

3.2.

Paid fishing market volume in Russia, Moscow region and its potential

14

3.3.

Sites for the organization of recreational and sport fishing in Moscow region

17

4.

Paid fishing as a kind of business. Key points, features and critical parameters for business success

22

4.1.

Authorizing documents

22

4.2.

Investments into business and its development

22

4.2.1.

Beginning investments

22

4.2.2.

Current costs

23

4.2.3.

Costs structure

24

4.2.4.

Projects recoupment

26

4.2.5.

Personnel

26

4.3.

Success factors of of paid fishing enterprise

27

4.3.1.

Reservoir successful arrangement

28

4.3.2.

Fishing density, good biting

28

4.3.3.

Species diversity of fish

28

4.3.4.

Reservoir size and condition

28

4.3.5.

Accompanying services

29

4.3.6.

System of payment and price for basic and accompanying services

29

4.3.7.

Active advertising policy

30

4.3.8.

Special offers and significance of reservoir

30

4.4.

Specific risks of paid fishing business and their decision

30

4.4.1.

Diseases of fish

30

4.4.2.

Fishes weakness because of a lack of dissolved oxygen

31

4.4.3.

Occurrence of a nonspecific smell and smack in fish

31

4.4.4.

Fish number control

32

4.4.5.

Bad bite

32

4.4.6.

Specific structure and number of fishes

32

4.4.7.

Fish additional fertilizing

32

5.

Basic enterprises formats providing services of paid fishing inRussia and Moscow region

33

5.1.

Fish farms

33

5.2.

Non-commercial partnerships (public organizations), unions, associations of fishers

34

5.3.

Commercial enterprises specializing on paid fish services

34

5.4.

Recreation complexes with paid fishing

35

5.5.

Research branch organizations

35

5.6.

Typical specialization of reservoirs

36

5.6.1.

Carp ponds

36

5.6.2.

Trout ponds

36

5.6.3.

Sturgeon ponds

36

5.6.4.

Ponds of the big area and lakes

37

5.6.5.

Ponds for winter fishing

37

5.7.

Advantages of paid fishing on recreational reservoirs

37

6.

Competitive environment on paid fishing in Moscow region

39

7.

Business profiles and competitive advantages of paid fishing enterprises in Moscow region

43

8.

Pricing and the competitive price analysis for paid fishing servicesin Moscow region

105

8.1.

Prices for fisher’s permits and license

105

8.2.

Prices for caught fish

108

8.3.

Calculation of reservoir income from a fisher according to models of its behavior

115

9.

Typical breeds of fish for stocked recreational reservoirs in Moscow region

122

 

Trout

122

 

Sturgeon

123

 

Silver carp

124

 

Catfish

124

 

Carp

124

 

White cupid

125

 

Pike

125

 

Crucian

126

 

Bream

126

 

Perch

126

 

Roach

127

 

Ide

127

10.

Conclusions and prospects of development of paid fishing in Moscow region

128

10.1.

Experts opinions

128

10.2.

Directions of development of paid fishing business

129

11.

Information about Company – researcher

132

12.

Attachments

133

 

Attachment 1. List of the sites confirmed under the organization of recreational fishery in September, 2009 in Moscow region

133

 

Attachment 2. Operating places of paid fishing in the Moscow region

137

 

Attachment 2.1. Fishing clubs

137

 

Attachment 2.2. Recreation complexes with paid fishing

138

 

Attachment 2.3. Fishing bases

139

 

Attachment 2.4. Fishing in fish farms

140

 

Attachment 3. Fishing and over-fishing prices at paid Moscow region reservoir

141

 

Attachment 4. Price-list on live fish for stocking reservoirs

144

 

Attachment 5. Endurances from Rules of fishery

145

 

Attachment 6. Partners and suppliers of recreational fishing branch

146

 

Attachment 7. Privileges and discounts for fishing clubs

151


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